About Us
Via Trading's Mission
Via Trading is Dedicated to the Principles of Continuous Improvement, Transparency, & World Class Service. Our mission is to be the recognized Leader in the Liquidation Industry & Operate with a Long Term Focus to Develop High Quality Relationships with our Customers, Vendors & Team Members
- About Us
- Media and Press
- Why Via Trading?
- Community Outreach
- Partner With Us
- Careers
- Contact Us
The History
Via Trading is a family-owned wholesale company specializing in true liquidation merchandise. Since opening our doors in 2002, we’ve been committed to helping resellers of all sizes access profitable, name-brand inventory at a fraction of its original value.
We started small - in a 6,000 square foot warehouse and retail space in West Los Angeles - with a team of just four people, including our founders. Our original model was simple: source excess merchandise from the U.S. market and sell it through our own retail and online channels.
Back then, the liquidation industry looked very different. Reliable supply was hard to come by, customer service was an afterthought, and transparency was sorely lacking. Too many brokers and too few answers made it challenging for resellers to succeed.
That experience shaped who we are today. We saw firsthand the need for a more trustworthy, customer-focused approach to liquidation - and we set out to build it. What began as a five-year plan quickly evolved into a long-term vision we continue to uphold: to be a world-class partner to resellers through transparency, integrity, and exceptional service.
We’ve faced the same hurdles many of our customers do. That’s why we’re passionate about being part of your journey - not just as a supplier, but as a partner you can count on.
Who can / should buy from us
Whether you're a seasoned reseller, a growing small business, or just starting out, you're welcome at Via Trading. We serve all types of resale businesses - from online sellers and bin store operators to flea market vendors, retailers, and exporters.
There are no minimums to buy and no business license required to get started (though, you may be required to have one to resell depending on your location.) We offer flexible options for every buyer, with everything from small case packs to pallets and full truckloads - available both online and onsite.
With over 20 years in the liquidation industry and a team with more than 100 years of combined experience, we’re here to share knowledge, provide guidance, and offer one of the largest selections of liquidation merchandise at highly competitive prices.
Our 240,000 sq ft facility in Lynwood, CA (just south of Los Angeles) is open to the public. You're always welcome to stop by, meet our team, and inspect merchandise in person before making a purchase (during business hours)
Customer Returns can include:
Via Trading Awards
Top 300 Companies in B2B E-Commerce in 2018
Fastest Growing Company 2007-2014
Fastest Growing Company in the L.A. area 2007-2011
Honored as California Small Business of the Year (district #63) in June of 2014
Nominated Preferred Flea Market Supplier by the National Flea Market Association
We maintain an “A+” Rating with the Better Business Bureau. Honesty and integrity in business are of utmost importance to us.
Podcasts and Interviews
Via Trading Was Featured On
Why 37,000+ Businesses Trust Via Trading
No dollar minimum or membership fee to work with us. Just 1 case, pallet, or load of your choice.
Extensive selection of resources available on ViaTrading.com to aid you in maximizing your profits on liquidation merchandise sales.
Unlike many liquidators, we are exclusively a wholesale supplier, so you don't compete with us and we have no incentive to pick through loads
Some liquidators operate Refurbishing facilities & separate and process loads according to their refurbishment needs
With thousands of pallets in stock & daily arrivals, there’s always something available - and even more on the way for you to sell.
No appointment needed - tour our facility, inspect products, or meet us during business hours. We value transparency and encourage visits.
Liquidation isn’t always straightforward, - we take the time to understand your business & offer honest, helpful guidance & always from a real person who’s here to support you.
The liquidation space is full of opportunity - and we know you have choices when it comes to suppliers. That’s why we focus on more than just great products and pricing.
At Via Trading, we prioritize long-term partnerships. We grow when you grow, and we’re committed to helping you succeed with tools, guidance, and personalized support every step of the way.
Every customer works with a dedicated Account Manager who can help identify profitable products for your resale channels - and share tips to maximize your return on each purchase.
Over 37,000 businesses have trusted us to help power their resale journey, from individuals just getting started to seasoned buyers with high-volume needs. Big or small, your success is our priority.
Product Variety
Partnered with over 30 stores & manufacturers to connect you with inventory that meets your specific needs.
From customer returns to master cases - access the widest variety in the industry - including cosmetics, tools, apparel, furniture, electronics, etc.
Buy what fits your budget - from small case packs to full truckloads - & take advantage of continuous program supply to build a loyal customer base.
Find opportunistic buys you won’t see anywhere else, plus save on freight with multiple shipping points across the U.S.
Innovative Buyer Tools
Complete product catalog available online with images, prices, videos and manifests – signing up is free!
Provides real-time availability of loads across all FOB points with manifests you can download, summarize, sort, and email
Online buyer tools to help you calculate potential profits, revenues, products’ landed costs, shipping savings, and more
Stay up to date on what’s new and on special using your preferred communication method
Videos of our most popular products. If you can’t see the goods in person, watch the videos!
Retrieve and view all invoices, order history, and manifests for past purchases in your account
Personalized Service
Warehouse Open to the Public
Our warehouse located in Lynwood, CA (just outside of Downtown Los Angeles,) is open to the wholesale public 5 days a week - no appointment needed.
Enjoy Extra Savings on Every Shipment
Highly competitive worldwide shipping rates & services – container loading, logistics, & more for customers within and outside the United States
Dedicated Account Managers
Your Account Manager will learn your business, offer appropriate merchandise, and assist you with every aspect of your work with us.
Monthly Events
Monthly events offer you an opportunity to get even better deals on our most popular lots - including a monthly auction where bidding starts at $1.
Flexible Payment Methods
Flexible payment methods - we accept credit cards, Checks, Paypal, Wire Transfers, Cash & even offer forms of financing through our partners.
Fast Shipping Keeps Businesses Going
Fastest shipping turnaround in the industry – over 95% of orders ship within 24 hours. Buy with confidence - your order will arrive as quickly as possible.
Why Thousands of Resellers Keep Coming Back
Community Outreach
Big Deals, Bigger Hearts - Let’s Make a Local Impact Together
Via Trading is active in the Greater Los Angeles community participating in local events, donating to local charities, and partnering with community organizations.
Beneficiaries must be recognized in the State of California as a 501(C)(3) non-profit organization and be able to provide paperwork to that effect.
For donations to a local organization or to invite Via Trading to participate in a Los Angeles event, please click the button below to contact us.
Contact Us
Organization Via Trading has Supported in the past
Old School New School Foundation (2018)
A last-minute donation of school supplies helped 50+ South LA kids feel seen and supported.
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Project Hope (2018)
Via Trading donated shoes to 3,000+ Lane County kids, helping them start school with comfort & confidence.
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Mexico Mission Trip (2018)
Two pallets of donated toys sparked smiles that crossed every border
Read More
Women of Watts (2018)
Smiles lined the streets of Watts as donated toys brought joy during the Stop the Violence March.
Read MoreWhy Partner with Via Trading?
Partner with a recognized name in liquidation. Our reputation adds instant trust to your offer
Benefit from our high-traffic domain to boost SEO & attract more qualified business leads.
130,000+ email subscribers who are retailers, wholesalers, and more receive our e-mails
Be seen by thousands of business-minded visitors actively looking to buy.
Tap into the foot traffic at our Los Angeles facility, where 5,000+ clients visit every month
Enhance your brand presence with flyer placements, featured emails, and collaborative promotions that reinforce credibility.
Some of Our Partners
E-commerce market analytics to uncover trends and pricing insights
A friendly, family-run flea market in Roseville, CA
Solo Mayoreo – A media hub connecting wholesalers and retailers across the U.S.
A platform connecting wholesalers, importers & manufacturers
Wholesale discounts, special offers, and reseller tools
National Flea Market Association
Smart digital marketing tools for independent retailers
Global B2B sourcing and networking platform
Grow Funds in Fewer Than 7 Minutes!
Financing from $5k – $2M. Daily, weekly and monthly repayment options. 24-48 Hour approvals and same day funding!
Via Trading partners with Credit Key to give you accessible and flexible options to manage cash flow.
Get $150 off your first payment when your business funds through StreetShares!
Our Mission & Values in action
Since 2002, we've helped resellers grow by offering transparency, consistency, and great deals. That same mindset drives how we treat our team.
Why work at Via Trading?
Recognized by Inc. 5000 and LA Business Journal as one of the fastest-growing wholesale liquidation companies in the U.S.
We empower team members to take ownership, move fast, and help shape our continued success in a hands-on, growth-minded culture.
Our fast-paced setting offers daily challenges and opportunities. We believe our growth is limitless—and in our control.
Get specialized onboarding plus ongoing training through our in-house programs to grow your skills and confidence at every level.
We promote from within and support your growth through clear development plans and long-term career targets.
We offer competitive pay, performance bonuses, 401(k), benefits, and time off - rewarding the effort you bring every day.
What Team Members Think about Working at Via Trading
Open Positions
Contact Us
Call Us
Toll Free: 877-202-3616
Local: 323-214-8910
Fax: 877-677-5975
Visit Us
2520 Industry Way
Lynwood, CA 90262
Showroom Hours:
Mon–Fri: 8:30am – 5:00pm
Last Purchase (M–F): 5:30PM
Sat: 10:00am – 2:00pm
Email Us
General: info@viatrading.com
Sales: sales@viatrading.com
Support: support@viatrading.com