Privacy and Cookie Policy
Privacy Policy
This is the web site of Via Trading Corporation. Our physical and mailing address is:
Via Trading Corporation
2520-2540 Industry Way
Lynwood, CA, 90262
We can be reached via e-mail at sales@viatrading.com or by telephone at 877-202-3616 (+1-323-214-8914 from overseas).
Our Web Server automatically recognizes any visitor’s IP address and access type which helps us gather broad demographic information. No personal information is captured by our server unless you provide it to us when registering on our site.
Where we obtain personal data
Any personal information we obtain is entered by you when submitting Landing Page forms, Website Registration forms or surveys.
Our server automatically collects only the domain name/IP address of our visitors, but not any other personal data.
Which specific data is obtained
In Via Trading Landing Page forms we may ask for your First Name, Last Name, Email Address, Phone Number, Country and State and Company Type.
In Website Registration forms we may ask for First Name, Last Name, Company Name, Email Address, Merchandise Delivery Address, Phone Number, Cell Phone, Mobile Carrier, Fax, Language, State Tax Exemption ID, How you heard about us, Main type of business, if you already have an Account Manager with us, if you have previously worked with us, your website URL, years in business, if you have purchased customer returns before and what are you looking to purchase.
What applications we have for this data
The information we collect is used to better serve our customers and to improve the personalized content of our website.
For example, if we know a user is located in the state of New York, we may show him “related products” that other customer located in New York purchased in the past. This is because we think him, as other people in the same state, might be interested in the same products.
We use 2 systems, AEM’s WebJaguar CMS and and own PHP application system, to manage this data.
Who can access this data
Only Via Trading account managers and Via Trading team members can view this data, exclusively for operational and software improvement purposes.
Cookies
Our site uses cookies to record session information and to keep track of your user account. They track information such as what items users add to their shopping carts, and what pages users access or visit. These help us tailor our website to our users’ interests and needs in order to provide more relevant product information.
You can read more about our Cookie Policy in here.
Email Subscription and Contact Permission
You may supply us with your e-mail address by registering on our website or joining our mailing list or by sending us an email.
Either way, if you actively agree to, you may receive periodic emails or texts from us with information on new products, services or upcoming events. Once you have agreed to be contacted by us, you can withdraw that consent at any time by emailing us at sales@viatrading.com or calling us at 877-202-3616. You can also opt out of any specific mailings you receive by clicking on the “unsubscribe” link at the bottom of each mailing. Unsubscribing fully from the list will remove you from all our mailing lists. Should you wish to receive our mailings again in the future, you will need to join our mailing list once again on www.viatrading.com.
When emailing or calling us to remove you from our contact list, please be ready to provide us with your full name and address to make sure your name is removed from the list. If you have any questions or require more information about how any of your information is used, please feel free to call or email us anytime.
Phone Number and Contact Permission
Persons who supply us with their telephone numbers when registering online will only receive telephone contact from us if checking the box agreeing to it while registering. In that case, we may contact you with information regarding orders placed on-line or special events, new products and services or promotions Via Trading is sponsoring. If you agreed but do not wish to receive such phone calls anymore, please let us know by emailing us at sales@viatrading.com. When emailing, please provide us with your full name and address so that we may accurately identify you and remove you from our call list.
Not sharing data with 3rd Ad Parties
Only Via Trading can access the data you supply to Via Trading.
We do not partner with or have special relationships with any ad server companies.
We do use Google Remarketing scripts that allow us to create Google AdWords ad campaigns in whichever website Google Ads are active, considering our preferences are set so the ads should only show up in websites which might be of interest of our customers.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Up to date Privacy Policy
We may not use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If doing so, we will ask for your consent first. If our information practices change at some time in the future we will post the policy changes to our Web site and notify you of these changes. We will always provide you with the ability to opt in and out of any new uses. If you are concerned about how your information is used, you can check our Privacy Policy for any changes, or email us at sales@viatrading.com with any questions.
Right to Access to own data
Upon request, we can provide site visitors with access to all information we have about them (including proprietary information): Financial information (e.g. credit card account information), unique identifier information (e.g. customer number or password), transaction information (e.g. dates on which customers made purchases, amounts and types of purchases), communications that the consumer/visitor has directed to our site (e.g. e-mails, customer inquiries), and contact information (e.g. name, address, phone number). Consumers can gain access to this information by e-mailing us at the above address.
Contact information and Credit Card information are kept in our physical facility and are not shared with any third parties. Credit Cards are processed physically in-house and do not go through an online third party Credit Card processing company.
Right to Rectification
Any inaccuracies in a user’s contact information can easily be updated. Please email us at sales@viatrading.com or call 877-202-3616 if you notice any incorrect information in your account which you would like to see corrected.
Right to Erasure
Customers can ask to remove all data we have from them at any time. Please email us at sales@viatrading.com or call 877-202-3616 to do so.
Data Security
We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our site.
If you feel that this site does not follow its stated Privacy Policy, you may contact us at the above addresses or phone number.
Cookie Policy
This Cookie Policy explains how Via Trading Corporation uses cookies and similar technologies to recognize you when you visit our websites. It explains what technologies we use and why we use them, as well as your rights to control our use of them.
What are cookies?
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
Cookies set by the website owner (in this case, Via Trading) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. For example,Via Trading keeps track of the products you visit withinVia Trading, in order to determine what portion of the Via Trading website you might be interested in, is the most popular or most used. This data is used to deliver customized content and promotions within the Via Trading website to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our websites for advertising, analytics and other purposes. This is described in more detail below.
What types of cookies do we use and how do we use them?
The specific types of first and third party cookies served through our website and the purposes they perform. These cookies include:
- Essential website cookies: These cookies are strictly necessary to provide you with services available through our website, product pages and to use some of its features, such as access to secure logged in areas.
- Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
- Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our the website is being used or how effective our marketing campaigns are, or to help us customize our website for you.
- Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You may opt out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers’ Personal Information.
Do you use Flash cookies or Local Shared Objects?
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as “Flash cookies”. Via Trading does not use Flash cookies. However, our customers of our software platform may create pages on the Via Trading platform that employ Adobe Flash cookies. Via Trading does not have access or control over our customers’ Flash cookies, but you may access your Flash management tools from Adobe’s web site directly here.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
This Cookie Policy was last updated on May 24th 2018.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at sales@viatrading.com